A friend pointed this out to me the other day in Walmart. A couple years ago the kids on Nerf gun packaging looked like this:
Marketing obviously has caught on to the massive manchild demographic and tweaked the age range of the models they use.
Making 10 year olds think “Soon I’ll be that cool serious 13 year old” = OUT
Making guys pushing 30 think “I wish I was still that cool serious 20 year old” = YEAHH